Samsung Galaxy Z Fold/Flip 5
Galaxy Z Fold5 & Flip5 – A global spectacle that blurs the lines between reality, innovation, and culture
Project Name:
Samsung Galaxy Z Fold/Flip 5
Art Direction
Motion Design
3D Modeling
Social Media Content
Description
A bold blend of technology, lifestyle, and Gen Z energy, brought to lifeby the Galaxy Z Fold5 and Flip5.
Milestones
Over 1M social media engagements
CREATIVE APPROACH
The "Join the Flip Side" campaign was a comprehensive initiative designed to resonate with Gen Z, specifically targeting social expressers and trendsetters aged 18-29, primarily in London and Berlin.
OUTCOME
In a nutshell, exceptional results. Capturing a 12.6-point increase in flagship market share within three weeks and resonating strongly with Gen Z, who comprised 70% of Flip5 users. Our #JoinTheFlipSide campaign reached #1 globally with 192.4 million impressions, driving over 1 million social engagements and boosting competitor switching rates by 2% year-over-year.
RELATED PROJECTS
