O2 - Can Do
A bold 360° campaign that turns mindset into action.
Project Name:
O2 - Can Do
Rebranding
Visual Identity System
Photography
Description
O₂'s "can do" campaign showcases how technology and 5G connectivity empower people to overcome limitations and achieve the seemingly impossible.
Milestones
Influencers, Music, 5G, Installations
CREATIVE APPROACH
The O₂ Telefónica Germany campaign, created with Serviceplan Bubble, revolves around the brand's 'O₂ can do' philosophy. This integrated campaign spans TV, cinema, print, digital, social media, and in-store locations, promoting the idea of implementing good ideas against all odds and highlighting the importance of digital networking.
OUTCOME
Key milestones include a powerful film directed by Salomon Ligthelm, a musical collaboration with RIN and Schmyt who created the campaign song "Sternenstaub," partnerships with influencers like TikTok star Gramps and "Robogirl" Beyza Mokka, and special installations at Berlin locations featuring impressive LED displays to showcase the campaign message.
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